We’ve launched a new website and a new look for the City of Sunnyvale. The new website is now on an up-to-date, mobile-friendly platform and reflects a user-focused approach to content supported by a bold, modern design. Significant new features like Access Sunnyvale make it easier for you to contact the City from anywhere, track your requests and see what is going on in your neighborhood. Our new brand is a contemporary version of the cone-shaped logo created for us nearly 50 years ago in 1971. Visit and explore the new site – each page has a feedback link for you to let us know what you think. And thanks for your patience as we continue to add content, fix system bugs and re-link the various tools that bring functionality to the site.
At a Glance
Our old City website – one of our most critical sources of information – was a bloated, out-of-date system that needed a complete overhaul to meet user needs. The three-year website redesign project began in 2015 with an extensive review of the City’s current brand system that revealed a vast family of different logos, sub-brands and icons, fragmented messaging, and myriad design styles. Uncovering this inconsistency became a timely and strategic opportunity to develop a new brand system – including logo and design guidelines – that would not only guide our significant investment in the new website, but also enable us to align in how we represent the City organization across all channels and services.
We needed to update our website because:
The design of our new City logo reinterprets the symbolism of the previous logo (e.g., sun, valley and rays) and reflects current design standards because it is:
The cost of the three-year project was $700,000, almost 70 percent of which was for temporary staff hired to support the project (e.g., evaluate analytics, conduct user testing, write all-new content, develop new web pages). The cost of the new brand, logo and design guidelines was about 14 percent of the total project and is a long-term investment that will serve to guide all future communications materials and channels.
The new logo will be phased in over time. Most items are already standard purchases with established budgets that are easy to update such as letterhead, forms, brochures and apparel. Other more expensive or fixed items, such as building and street signs, will be updated on their regular replacement schedule.
Documents and Related Information
For More Information
Communications Officer, 408-730-7535
July 9, 2017