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Sunnyvale Brand and Logos

Brand Guidelines

The City of Sunnyvale’s Brand Guidelines contain the standards for using the City’s logo and designing and producing materials for or related to the City. Following the guidelines – which discuss best practices in logo usage, design, imagery, color and typography – helps ensure a cohesive and positive impression of our organization and services.

Sunnyvale Brand Guidelines At-a-Glance
Sunnyvale Brand Guidelines
About Sunnyvale’s Brand and Website

Logos

The City of Sunnyvale logo is available in both vertical and horizontal versions – called lockups – to accommodate various layout and space requirements. The logo is also available in specific colors and positive and reverse formats to ensure the logo displays well in all applications, such as print, digital and embroidery. Always use the logo in accordance with the Brand Guidelines to ensure you select the most appropriate version and file format to meet your requirements.

Selecting the Correct Sunnyvale Logo

Background Considerations

IMPORTANT: Always ensure the logo symbol’s central sunburst area is lighter than the symbol itself. The reverse version of the logo should be used on medium- or dark-colored backgrounds.

example showing poor contrast between logo and background due to incorrect logo selected
Incorrect use of positive logo on a dark background

example showing clear contrast between logo and background with correct logo selection
Correct use of reverse logo on a dark background

Contact

If you have questions about the logo or need a file format not listed here (e.g., .eps, .dst for embroidery), email the City’s Communications Officer or call 408-730-7535.

Logos File formats for download (all files are 300 dpi RGB)
City of Sunnyvale primary vertical logo in color Primary logo – Positive 2-color vertical logo (green and gray)
Transparent PNG
JPG
City of Sunnyvale primary horizontal logo in color Primary logo – Positive 2-color horizontal logo (green and gray)
Transparent PNG
JPG
City of Sunnyvale all-black vertical alternate logo Positive 1-color vertical logo (all-black)
Transparent PNG
JPG
City of Sunnyvale all gray vertical alternate logo Positive 1-color vertical logo (gray)
Transparent PNG
JPG
Cityof Sunnyvale all-black horizontal alternate logo Positive 1-color horizontal logo (all-black)
Transparent PNG
JPG
City of Sunnyvale all-gray hotizonal alternate logo Positive 1-color horizontal logo (gray)
Transparent PNG
JPG
City of Sunnyvale color vertical logo for dark backgrounds Primary logo - Reverse 1-color vertical logo (green and white)
Transparent PNG
City of Sunnyvale color horizontal logo for dark backgrounds Primary logo - Reverse 2-color horizontal logo (green and white)
Transparent PNG
City of Sunnyvale all-black vertical alternate logo for dark backgrounds Reverse 1-color black vertical logo (black and white)
Transparent PNG
City of Sunnyvale all-black horizontal alternate logo for dark backgrounds Reverse 1-color black horizontal logo (black and white)
Transparent PNG
Last Updated: Feb 5, 2019
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